The new edition is subtitled "The Complete Guide to Writing Cookbooks, Blogs, Reviews, Memoir, and More" and is fully updated. It includes information on blogging, electronic publishing and other topics that weren't very mainstream five years ago when the book was first published. Jacob said other topics needed an updating since technology and the changing nature of food media have affected the market for food writing.
Here are some points Jacob made at her talk and during the question and answer session afterward.
The reach of blogging can be amazing. In one year of writing her blog, she said the number of page views her food writing blog gets is higher than the circulation of a print magazine she once edited.
"You can't just want to write a cookbook, you need to have a national platform," Jacob says. While publishers were always interested in cookbook authors that had a built in audience, now it is almost obligatory. A successful blog is one way to build that platform. "You have to become a somebody before you write the book."
Cookbook authors need to know how to promote their own work. "Publishers are insisting you are in charge of sales of your book," Jacob says.